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Candy Crush Saga terminates its contract with Kakao Game

Liz Kim  |  jeansun.kim@whowired.com
룿듃궎슦湲 룿듃以꾩씠湲 봽由고듃븯湲 硫붿씪蹂대궡湲 떊怨좏븯湲
듅씤 2015.05.11  15:37:16
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King Digital Entertainment announced that it will terminate its contract with Kakao Game, triggering a massive exodus from the Kakao gaming platform. According to the industry on May 11, King Digital Entertainment decided not to renew its contract with Daum Kakao Game, terminating its deal on May 9. 

King released Candy Crush Saga at Kakao Game in September 2013 domestically due to its strong market dominance. As of May 11, Kakao Game takes up only 50% of top ten sales ranking in Google Play. Unlike the past when Kakao Game has predominantly took the top ten positions, Kakao Game has remained stagnant despite additional marketing spending with only top three rankings filled with Kakao Games such as Raven, Mu: Origin, and Clash of Clans.
 
Considering fast changing market trends in the mobile gaming industry, game developers need to find another game platform. King Digital Entertainment’s independent game Candy Crush Soda landed in the 14th place on Google Play while Kakao Game-based Candy Crush Saga took only the 21st place syncing up Facebook or Naver accounts. 

As a latecomer, other game platforms offer a slew of benefits including lower fees and expedited processes to draw more game developers. With the surge of non-Kakao games and the absence of killer item, Kakao the specter of ‘Kakao Game Exodus’ hangs heavily in the air.

Liz Kim쓽 떎瑜멸린궗 蹂닿린  
룿듃궎슦湲 룿듃以꾩씠湲 봽由고듃븯湲 硫붿씪蹂대궡湲 떊怨좏븯湲
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